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Comptoir Sud Pacifique: an invitation to travel
 

The Comptoir Sud Pacifique shop window stretching along Rue de la Paix, next door to Baccarat, is sure to arouse envy. A boutique on the most expensive street of the Monopoly board is priceless! As soon as you cross the threshold, you breathe in the scent of… holidays. A blend of vanilla, sun tan lotion and the heady fragrance of tropical flowers. The effect is instantaneous. You’re away from it all. And without all the hassle of airports! All the colours and fragrances of the Eaux de Voyage collection lead you down the corridor from diamond row to the land of the coconut tree.


Six windows open out onto six holiday scenes: Island Vanilla, Rain Forest, Tropical Garden, Exotic Orchard, Spice Route and Sun Waters. Where to begin! And that’s only part of the dream to be had in the fully refurbished 80-sq.m boutique. Architect Roland Deleur, who also designed the latest Dior boutique, modelled the shop decor after a hotel on the Indian Ocean: dark parquet with wide floorboards, walls trimmed in white wood, display cabinets with louvered shutters thrown wide open to reveal all your dreams and the Comptoir Sud Pacifique collections.
 

Swimsuits in Pacific blue, of course, the brand signature, with fuchsia corded piping or single tone, matching wraps and beach towels, light-knit twin sets, linen outfits (trousers, tunics, dresses and blouses) and a full line of leather goods from the beach bag to the weekend travel set, not to mention the handbag.  Pretty suede tops, trousers and safari shirts have a prominent place on the clothing racks. “Because suede is perfect for travelling. It’s soft and comfortable and can be worn all year round,” explains the brand manager. And what choice! For simple and affordable gift ideas, try a genuine Panama straw hat on for size, or pretty jewellery made from mother-of-pearl, wood or silver pewter beads adorned with turquoises. Neither mother nor daughter will be able to resist!A line of jewellery made from South Sea pearls will soon complete the collection.


No, the men haven’t been forgotten. Swimming trunks are waiting for them all year long. History of BrandComptoir Sud Pacifique – it’s not new. The 30-year-old brand recently went through a major life change 18 months ago. It was bought by two associates who also decided they needed a professional change and launched their first company in their own name. President William Millet isn’t new to the game. An international fragrance director at 54, he left Chanel to embark on this adventure with his Givenchy counterpart, Benoît Rouquayrol de Boisse. As big travellers themselves, they have in-depth knowledge of international markets. But above all, they have had the opportunity to enjoy some of the world’s most beautiful holiday destinations such as French Polynesia, Mauritius Island and the Bahamas.
 

“That’s part of the dream I want to give our customers. For some it’s a little foretaste of their upcoming holidays. At any time of year, they can get kitted out with swimsuits, beach bags, hats, towels and wraps. For those without any travel plans, fragrances and jewellery take them one step closer!” adds general director Benoît Rouquayrol de Boisse. “We bought the brand and kept its identity colour, the famous Pacific blue that can be found on almost all of our products. Customers leave with a key ring and that’s already a dip in the lagoon.”

 

USEFUL INFORMATION

Comptoir Sud Pacifique
17, rue de la Paix,
Paris 1st. 

Tél. 01 44 86 07 81

 

WEB SITE

www.comptoir-
sud-pacifique.com

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