|
|
|
Eres: The Overlord of Underwear
|
|
The most memorable Eres campaign features actress Lou Doillon, photographed by Terry Richardson, gracing the boutique window and the glossy pages of magazines, dressed in ethereal tulle tinted in sensual colors like bordeaux, red, black, and beige. But just in case that takes your focus off the essential, keep in mind that people come from the world over in search of Eres swimsuits, sold on freezing winter days and in the heat of
summer.
|
|
It’s the number-one specialty of this famous line launched in May 1968. Irène
Laroux, the company’s president who designs each collection, tells us the story: In the 1970s, they were already selling beach gear year round, and the best clients were Brazilian women who picked out their bathing
suits, pareos, and cover-ups in the middle of winter. The notion of leaving for sunnier shores in winter caught on during the 1980s, and ever since seaside fashion has been the store’s strongest selling point.
|
|
| |
|
On principal, the suits and pareos are free of logos…
still, most women crave the very latest thing right down to the details, and all year round, no
less! So Eres follows the trends of the biggest designers, always opting for the purest and most graphic
lines.
And you can always count on Eres for elegance; a low neckline, no matter how
plunging, will never be vulgar. Lingerie was the logical next frontier.… In the
fall, you’ll discover delicate, bio-elastic materials that offer maximum support, along with designs adapted to both adolescent figures and larger cup
sizes. In short, every woman can find happiness and glamorous refinement
here!
|
|
|
|
